very much an ideas person
My work focuses on developing impactful messaging, brand strategies, and sustainability frameworks, helping organizations align their operations with larger goals. With a passion for strategic innovation, I’ve collaborated with C-suite leaders and founders, shaping campaigns and momentum to drive long-term growth and industry leadership. This looks like coming on board as a consultant, for specific projects, or as a fractional sustainability lead.
I’ve acted as an advisor to several brands in the clean beauty + hospitality space, and take on ad-hoc consulting and creative production projects. I’m also a member of The Explorers Club.
I hold a Masters degree from the Scripps Institution of Oceanography and a B.A. from Colorado College. My graduate school research focused on integrating biodiversity considerations into sustainability roadmaps.
And yes, I blame both of these institutions for normalizing a car that acts more like a gear closet than anything. My career trajectory is delightfully abnormal, which means I've landed in a space of niched expertise and hold a macro understanding of operational systems that reign late-stage capitalism, complex media projects, and environmental work.
When I'm craving inspiration, I move my operation to Remi Durango, my '07 Sprinter, and camp out somewhere real pretty. When I'm craving stability and community, I return to Encinitas, California — my idyllic coastal nook.
say hello: katherinecguerrero@gmail.com