My work sits at the intersection where brand strategy meets impact: developing messaging, campaigns, operational systems, and programs that help brands grow with integrity and conscience. I've collaborated with leaders, founders, and agencies to drive both engagement and long-term industry leadership, whether that's as a consultant, on specific projects, or in a fractional scope.
My career trajectory is delightfully abnormal, which means I've landed in a space of specialized expertise with a macro understanding of operational systems that govern late-stage capitalism, complex media projects, and environmental work — with a particular obsession for how climate resilience, ocean health, and design thinking intersect with business strategy. I believe that creativity/innovation thrives when disciplines intersect and teams step away from silo’d thinking.
I bring a consumer insights lens to go-to-market strategy and product marketing, with a love of supporting ground-up, founder-led brands. This perspective comes from fluidly shifting from corporate strategy sessions, collaborating with creative agencies, coordinating complex projects, and gathering insights from remote field sites.
I've acted as an advisor to several brands in the clean beauty + hospitality space, and take on ad-hoc consulting, creative production, and project coordination scopes. I'm also a member of The Explorers Club.
I hold a Masters degree from the Scripps Institution of Oceanography and a B.A. in Environmental Policy from Colorado College. My graduate school research focused on integrating biodiversity considerations into sustainability roadmaps. And yes, I blame both of these institutions for normalizing a car that acts more like a gear closet than anything.
When I'm craving inspiration, I move my operation to Remi Durango, my '07 Sprinter, and camp out somewhere real pretty. When I'm craving stability and community, I return to Encinitas, California — my idyllic coastal nook.
