My work sits at the intersection of brand strategy and impact, developing messaging, campaigns, and operational systems that help organizations scale with integrity.

My career trajectory is delightfully abnormal. What it's given me is a macro understanding of how culture, resilience, and environmental work actually connect, with a particular obsession for where sustainability and business strategy meet. I believe the most interesting work happens when disciplines collide and nobody is precious about their lane.

I've worked with leaders, founders, and agencies across beauty, biotech, conservation, and hospitality, brought in to think through systems and make them better through my distinct lens. Available to write, shoot, produce, and run the operational side of things. The beauty of an agency background.

I hold a Masters degree from the Scripps Institution of Oceanography and a B.A. in Environmental Policy from Colorado College. My graduate school research focused on integrating biodiversity considerations into sustainability roadmaps. I’m also a member of the Explorers Club .

When I'm not working, I'm moving. Usually toward something remote, usually in Remi Durango, my '07 Sprinter. Home base is Encinitas, California. Yes, I blame Scripps and Colorado College equally for normalizing a car that functions more as a gear closet.

Available for retainer and project-based retainers: katherinecguerrero@gmail.com

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