Copy/Editorial — Brand Focused
I blend editorial writing, copywriting and strategy to craft brand narratives, shape tone, and create cohesive identities. As a verbal designer, I collaborate closely with visual, product, and web teams to ensure every word aligns with the broader creative vision — across all platforms.
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Brand Messaging
Web Copy
Social Copy
PDP’s
Packaging
Email Campaigns
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Editorial Calendars
Content Frameworks
SEO Strategy
Sustainability/Impact Messaging
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Strategic Consulting: C-suite advisory for sustainability positioning, market entry, and brand evolution decisions
Creative Project Management: End-to-end campaign coordination across multiple teams, timelines, and deliverables
Stakeholder Alignment: Managing complex approval processes, regulatory requirements, and cross-functional collaboration
Brand Consistency: Ensuring messaging integrity across all touchpoints, from packaging to digital to retail
Sustainability Integration: Weaving environmental frameworks into brand strategy without compromising commercial goals
Fractional Creative Leadership: Senior-level strategic thinking and team guidance without the full-time overhead
