Copywriter and strategist specializing in elevated consumer brands — beauty, wellness, and lifestyle. I help brands find their voice and communicate it consistently across every touchpoint, from positioning and campaigns to product copy and digital content. Experienced working with startups and established names alike, from early-stage brand builds to scaling creative systems across channels.

    • Brand Messaging

    • Web Copy

    • Social Copy

    • PDP’s

    • Packaging

    • Email Campaigns

    • Editorial Calendars

    • Content Frameworks

    • SEO Strategy

    • Sustainability/Impact Messaging

    • Strategic Consulting: C-suite advisory for sustainability positioning, market entry, and brand evolution decisions

    • Creative Project Management: End-to-end campaign coordination across multiple teams, timelines, and deliverables

    • Stakeholder Alignment: Managing complex approval processes, regulatory requirements, and cross-functional collaboration

    • Brand Consistency: Ensuring messaging integrity across all touchpoints, from packaging to digital to retail

    • Sustainability Integration: Weaving environmental frameworks into brand strategy without compromising commercial goals

    • Fractional Creative Leadership: Senior-level strategic thinking and team guidance without the full-time overhead

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Case Study: DEINDE by Debut Biotech

I was brought in as lead copywriter for DEINDE skincare launch, managing creative workflow and stakeholder alignment to translate the research of a L’Oreal backed biotech brand

Brand positioning | Web Copy | Creative Development | Blog

Case Study: Act+Acre

Led brand communications (web copy, scripts, product development, retailer websites, campaign materials) during Series A fundraising; managed copywriter and established brand guidelines and approval processes. A masterclass in building a cult brand.

Ex. of video script

Editorial

Case Study: Kurils Conservation

I collaborated with a researcher from Scripps Institution of Oceanography to develop visual and written materials for a strategic conservation and research initiative in the Kuril Islands, an offshoot of the film From Kurils With Love.’ My role involved curating imagery and translating complex research concepts into clear, accessible language for stakeholder communication. While geopolitical complexities and funding challenges prevented the initiative from moving forward, this project serves as a valuable case study in science communication and the challenges of international conservation efforts in politically sensitive regions.